Traditional Selling Systems Are Outdated and Ineffective

Prospects often view competing products as the same and tend to make purchasing decisions based on price.

Simply being polite, making small talk and an endless stream of follow-up calls & emails asking "how 'bout now" is not a sales strategy that you can count on to consistently win business.

Feature/benefit selling in this commoditized marketplace is no longer effective either.

Salespeople today must rely on a sales process more than ever before in order to demonstrate the value of their products & services and increase sales.

This can only be accomplished with a straight-forward, non-manipulative, consultative sales process designed to close every closable deal without the pressure or discomfort that will cause prospects to fight or flee.

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Who We Work With...

Unfortunately, we can't (and won't) work with just any company. This strict, but reasonable, criteria must be met to be considered.

You Must Provide Top-Tier Products & Services or Sell At Top-Tier Price Points

Our training is designed to sell value. This typically means that the teams we train sell at the highest price points in the market (or close to it). This often presents a variety of unique selling challenges that we have a track record of helping sales teams overcome.

Your Business Must Already Have Momentum

We help successful businesses go further faster. We know that businesses that have already achieved a certain level of success take action, implement and hold themselves accountable. These are necessary ingredients for improvement, and we can only work with the organizations that we KNOW we can deliver tangible results to.

Our B2B/B2C Sales Philosophy Is Simple

Set the Stage for Open & Honest Communication

Create An Urgency to Take Action

Systematically Remove Deal Killers

When you know how to SET THE STAGE FOR OPEN & HONEST COMMUNICATION with your prospects, CREATE AN URGENCY TO TAKE ACTION, and SYSTEMATICALLY REMOVE ALL DEAL KILLERS, you will have all the tools necessary to rapidly increase sales and build the business you dream of and deserve. All our material is designed to help you with those three elements, using cutting-edge proprietary strategies and tools.

Common Sales Problems We Solve:

Hiring the Right Salespeople

Inadequate Sales Volume

Too Many "Maybes" & "Think It Overs"

Prospects Going Dark/Disappearing

Too Many Prospects Shopping Your Offer Around

Feeling Forced to Cut Margins to Win Deals

Long Sales Cycle

High Cost Per Sale

How It Works...

All of our sales training programs are customized based on specific business needs, but here's some of what we'll work on together.

Current Sales Process Dissection

We'll begin by making a list of everything that’s working and not working right now… like getting too many “maybes” and “think it overs”, feeling forced to compete against others' pricing models, dealing with hesitant or reluctant prospects, etc. Then you’ll put together a rock-solid plan to eliminate all of those sales frustrations one-by-one.

Setting the Stage

The best salespeople in the country have very open and honest conversations with their prospects… real and authentic conversations about the challenges they face.You'll learn how to remove the sales pressure and anxiety that prevent that type of conversation.

Uncovering the Motivation That Creates Urgency

You'll learn how to use a simple questioning strategy to take any tiny bit of motivation that exists in a prospect and turn it into a tremendous sense of urgency to take action… 

Overcoming Resistance

Let’s face it, you can't sell anything if your prospects refuse to talk to you, are hostile towards you, or give only one word answers… you'll learn how to remove any resistance, big or small, without having to do anything uncomfortable or sales-ey.

Uncovering and Eliminating Deal Killers

No matter how much motivation a prospect has, sometimes things still get in the way and keep them from moving forward. Chances are that you or your team has walked away from sales calls with super motivated prospects… and no sale. You'll learn how to quickly uncover the hidden deal killers that might get in the way, and how to help the prospect move past them on their own.

Presenting the Offer

You need to know how to make your offer seem like it’s customized and perfect for each prospect through the way you present it. The right presentation will allow you to win deals even when your product/service costs significantly more than your competition.


Negotiating is not a power move, it’s all about eliminating the fears that keep prospects from accepting your offer… the fear of leaving money on the table, of making a wrong decision, of being taken advantage of… You’ll learn four super simple and highly effective tactics to negotiate like a pro.

Mastering the Sales Process/Real-World Application

Practice makes perfect. You'll spend plenty of time running through common sales scenarios and challenges you run into every day.

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Why the MRG Proprietary Sales Training System Is the Best In the World:

Industry/Company Specific

Many sales training systems are built to be delivered at scale. This means that all content has to be watered down, and generic enough to loosely apply to all industries, from auto sales to million dollar software packages and it's effectiveness is greatly diminished. MRG Sales Training is not only customized to specific industries, but it's customized to fit specific companies.


The key to mastering anything... athletics, the arts, and even sales... is repetition.

Most sales training programs available today are delivered via seminar or through brief training engagements, and because of that, any benefits of that training quickly disappear. MRG Sales Training is designed for lifetime access and continual improvement.

Inside-Out Training Methodology

A massive flaw in many sales training programs is that they have a tendency to paint prospects as the enemy... as people that make irrational and unpredictable decisions. Nothing could be further than the truth. Salespeople and their prospects are the exact same. MRG Sales Training forces salespeople to examine how they make buying decision, deal with pressure, discomfort, motivation, risk, etc. so they can truly understand how their prospects make buying decisions.

Backed By Science and Research

We now know exactly how people make decisions... including buying decisions... through countless studies in the fields of neuroscience, behavioral economics, behavioral psychology, biology, neuroeconomics and other social sciences. Old school sales myths about pushy and manipulative selling have now been debunked. There is only ONE WAY to sell effectively (like the top 1%), and it's the complete opposite of the selling systems that have now been around for close to 100 years.


Midwest Revenue Group is continually proven to be an industry leader for high quality sales training and consulting in the following ways:

Track Record of Success

Custom MRG Sales processes have been successfully adopted by over six-hundred 7-10 figure businesses nationwide.

Utilized By Today's Business Icons

MRG has consulted with, and trained the sales teams of, business icons like Darren Hardy (publisher of Success Magazine and author of The Compound Effect), Dean Graziosi (over 1 Billion dollars in product sales), and Frank Kern (arguably the best direct response marketer in the United States).

Would You Like More Information On MRG Sales Training & Consulting Services?

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Featured Video Trainings

These short Videos Will Help You Sell More With Less Effort

Would You Like More Information On MRG Sales Training & Consulting Services?

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