Let's Face It - Selling Has Changed...

Changes in technology and customer behavior — among other things — are changing the world of selling. With information on just about any product readily available on the Internet, the premium for deep product knowledge seems to be taking a dip.

Prospects often view competing products and services as the same (even though this is rarely true), and have a tendency to make purchasing decisions based on price.

Selling features and benefits in this commoditized marketplace is simply no longer effective.

In addition, prospects have developed a ZERO TOLERANCE attitude for pushy or manipulative sales practices (as they should).

Salespeople today must now rely on a sales process more than ever in order to demonstrate the value of their products & services and increase sales... a straight-forward, non-manipulative, consultative sales process designed to close every closable deal with zero pressure or discomfort for the prospect.

Who We Work With:

Unfortunately, we can't (and won't) work with just any company. This strict, but reasonable, criteria must be met to be considered.

You Must Provide Top-Tier Products & Services at Top-Tier Price Points

Our training is designed to sell value. This typically means that the teams we train sell at the highest price points in the market (or close to it). This often presents a variety of unique selling challenges that we have a track record of helping sales teams overcome.

Your Business Must Already Have Momentum

We help successful businesses go further faster. We know that businesses that have already achieved a certain level of success take action, implement and hold themselves accountable. These are necessary ingredients for improvement, and we can only work with the organizations that we KNOW we can deliver tangible results to.

Our B2B/B2C Sales Philosophy Is Simple

 We train B2B & B2C sales teams, to accomplish three things...

Set the Stage for Open & Honest Communication

Create An Urgency to Take Action

Systematically Remove Deal Killers

When you know how to SET THE STAGE FOR OPEN & HONEST COMMUNICATION with your prospects, CREATE AN URGENCY TO TAKE ACTION, and SYSTEMATICALLY REMOVE ALL DEAL KILLERS, you will have all the tools necessary to rapidly increase sales and build the business you dream of and deserve. All our material is designed to help you with those three elements, using cutting-edge proprietary strategies and tools.

Common Sales Problems We Solve:

Hiring the Right Salespeople

Inadequate Sales Volume

Too Many "Maybes" & "Think It Overs"

Prospects Going Dark/Disappearing

Too Many Prospects Shopping Your Offer Around

Feeling Forced to Cut Margins to Win Deals

Long Sales Cycle

High Cost Per Sale

Ready to take the next step?

Why the MRG Proprietary Sales Training System Is the Best In the World:

Industry/Company Specific

Many sales training systems are built to be delivered at scale. This means that all content has to be watered down, and generic enough to loosely apply to all industries, from auto sales to million dollar software packages and it's effectiveness is greatly diminished. MRG Sales Training is not only customized to specific industries, but it's customized to fit specific companies.


The key to mastering anything... athletics, the arts, and even sales... is repetition.

Most sales training programs available today are delivered via seminar or through brief training engagements, and because of that, any benefits of that training quickly disappear. MRG Sales Training is designed for lifetime access and continual improvement.

Inside-Out Training Methodology

A massive flaw in many sales training programs is that they have a tendency to paint prospects as the enemy... as people that make irrational and unpredictable decisions. Nothing could be further than the truth. Salespeople and their prospects are the exact same. MRG Sales Training forces salespeople to examine how they make buying decision, deal with pressure, discomfort, motivation, risk, etc. so they can truly understand how their prospects make buying decisions.

Backed By Science and Research

We now know exactly how people make decisions... including buying decisions... through countless studies in the fields of neuroscience, behavioral economics, behavioral psychology, biology, neuroeconomics and other social sciences. Old school sales myths about pushy and manipulative selling have now been debunked. There is only ONE WAY to sell effectively (like the top 1%), and it's the complete opposite of the selling systems that have now been around for close to 100 years.

Ready to take the next step?


Midwest Revenue Group is continually proven to be an industry leader for high quality sales training and consulting in the following ways:

Track Record of Success

Custom MRG Sales processes have been successfully adopted by over six-hundred 7-10 figure businesses nationwide.

Utilized By Today's Business Icons

MRG has consulted with, and trained the sales teams of, business icons like Darren Hardy (publisher of Success Magazine and author of The Compound Effect), Dean Graziosi (over 1 Billion dollars in product sales), and Frank Kern (arguably the best direct response marketer in the United States).

Some of the Courses and Services Used to Build Custom Training Programs:

  • Custom Online Sales Training Portal Build Out
  • SEIA (Sales Effectiveness & Improvement Analysis)
  • Bonding and Rapport
  • Body Language
  • Kickoff
  • The Perfect Sales Call Diagram
  • Setting the Stage for Open & Honest Communication
  • Selling to Multiple Decision Makers
  • I.P. Questioning Strategy
  • Instant Influence Questioning Strategy
  • Socratic Questions
  • Getting Your Competition Fired
  • Using Scarcity to Influence
  • Reversing Momentum Using Psychological Reactance
  • “Can’t Lose” Questions (Asking Questions in the Form of a “Takeaway”)
  • Overcoming Prospect Resistance With Tactical Empathy
  • Dealing With Missing or Unreachable Decision Makers
  • Deal Killer: Time
  • Deal Killer: Price
  • Deal Killer: Risk
  • Deal Killer: Relationships
  • Overcoming Objections
  • Transitioning to the Close with 100% Confidence
  • Crafting the Perfect Presentation
  • How to “Demo”
  • Negotiation/Renegotiation
  • Stress Testing the Sale
  • If/Then Cheat Sheet
  • Using a Sales Appointment Review Worksheet
  • Qualifying Prospects/Handling Leads
  • Cold Calling
  • Sales Emails the Get Results
  • Following Up Appropriately and Moving the Sale Forward
  • How to Send a Contract
  • Getting Your Call Returned
  • How to Get Your Prospects to Keep Your Appointment
  • How to Bring a Prospect Back From the Dead
  • Active Listening
  • Selling From a “No”
  • Dealing With Prospects that “Need to Think About It”
  • Mindset Of Sales Champions
  • Hidden Weakness: Non-Supportive Buy-Cycle
  • Hidden Weakness: Tendency to Get Emotionally Involved
  • Hidden Weakness: The Need to Be Liked
  • Hidden Weakness: Money Mastery
  • How to Generate More Self-Confidence
  • Understanding & Using D.I.S.C.
  • Overcoming the Enemy Within - How to Change Your Results by Changing Your Beliefs
  • An Introduction to Your New Selling System
  • Our Training and Coaching Philosophy
  • Developing a Growth Mindset
  • How to get the Most out of Your Training Experience
  • Getting Unstuck - How to Find Your Own Reasons to Get Moving and Build New Habits
  • Mind Reading Out Loud
  • Overcoming “Happy Ears” Syndrome
  • Proactive Prospecting - You Don’t Have to Like It, You Just Have To Do It
  • Allocating Your Selling Time Wisely
  • Building Your Prospecting Action Plan
  • Determining How Many New Prospects You Need Each Month
  • Determining How To Reach Your Prospects
  • Defining Your Target Market
  • Developing Your Personal Prospecting Plan
  • Assumptive Questions – “Telling” in the form of Questions
  • How Emotions Influence What We Buy
  • Should We Be Surprised That Buyers Don’t Trust Us?
  • Overcoming the Stereotype
  • Getting Comfortable Being Uncomfortable
  • Sales Call Review
  • Pipeline Review
  • Field Training
  • Salesperson Shadowing

Ready to take the next step?