The Story Of The Reluctant Marketer
Hi, my name is John Martinez, and this is the story of the reluctant marketer... my story.
It all started about four years ago...
At that time I realized that I needed to start marketing for my sales training business.
You see... All of my business came from referrals.
While that was great, I lived in constant fear that if the sales training referrals ever dried up, my business would die.
I felt like I had zero control over finding new clients... like I was living off of the charity of clients who took the time to refer business to me.... because that's exactly what was happening.
I was completely dependent on a client acquisition channel I had no control over... all of my eggs were in one basket.
So, I did what most business owners in my situation would do... I hired a local marketing company... we produced a handful of useless videos and a website that was never finished. $30,000
I was referred to an national marketing firm... they produced a handful of Facebook ads that collected email addresses for 10x the cost I could do on my own... $10,000
Over the next 18 months I bought courses, consulting, worked with a few marketing freelancers and another company or two... $100,000+
Finally, I came to the realization that I needed to do something drastic.
At that point, the referrals were still coming in, but my fear, anxiety and stress around having no control over customer acquisition was getting worse.
The Secret to Marketing Effectively
A marketing strategy that consistently and predictively turns $1 into $2 (which is all that marketing really is) is made up of four essential pillars.
It must build a community of raving fans by giving first, allow the individuals in that community to take action when the timing is just right and be scalable through automation...
The Ugly Truth
I know this all sounds pretty cool, so allow me to now rain on your parade.
This is not a get rich quick solution.
You need to have a great product or service for it to work.
You have to genuinely want to help people without expecting anything in return for this to work.
And, you need to be patient.
This type of marketing is a long term solution. You build it once, and it simply gets more and more effective with every week that goes by.
. Obviously, the more time that goes by, the larger your community gets, and the more they will look to you for help.
Word spreads, results exponentially increase, and you gain complete control over your business.