The Real Estate Agent Sales Academy 

Learn A Systematic, Step-By-Step Process for Successfully Dealing With:

Sellers that want to list at lower commission rates

Agents who are willing to list for less commissions

Agents who claim they can sell for more (and set unrealistic expectations with sellers)


Convert MORE Buyer Leads

Convert MORE Seller Leads

Get MORE Listings

Become A Skillful Negotiator

Here's What You'll Get... 

Advanced Real Estate Sales Tactics & Strategies

End To End Client Conversion Process

Scripts & Talk Tracks

Brought To You By:


Eric Brewer


Eric has been teaching this proven sales process for over a decade. He has led and managed sales teams as the owner of CR Property Group to successful close over 5K sales transactions. Eric has been recognized as an industry leader in negotiating sales. His life’s passion is leading and developing sales people to have a greater impact on the people they serve. “Don’t give people what they want, give them what they need” – Josh Whedon.

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John Martinez


John Martinez has trained sales people in 4 dozen industries, including over 2,500 Real Estate professionals. His sales process has become the gold standard in the Real Estate Investment niche, and due to demand from clients who own retail real estate companies, he has teamed up with a retail real estate giant, Eric Brewer, to develop the Real Estate Agent Sales Academy.

Here's What You'll Get Out of the Real Estate Agent Sales Academy

This Course Will Give You A PROVEN, Documented Sales Process for Listing More Houses and Negotiating WITHOUT Gimmicks.

You'll quickly learn a comprehensive, step-by-step sales process that is unlike ANY sales training you’ve ever experienced.

Here’s some of what we’re going to work on together...

We’ll make a list of everything that’s not working… like getting too many “maybes” and “think it overs”, feeling forced to compete against other agents, dealing with hesitant or reluctant clients, etc. Then we’ll put together a rock-solid plan to eliminate all of those sales frustrations one-by-one.

So that you’re able to make instant progress, you’ll get the outline to a perfect lead conversion call and even give you the exact scripting to use as training wheels so you can implement immediately and get some quick wins.

The best salespeople in the country have very open and honest conversations with buyers/sellers. You’ll learn how to remove the sales pressure and anxiety that prevent that type of conversation within the first 30 seconds of any interaction.

We all know that buyer/sellers are our target clientele. You’ll learn how to use a simple questioning strategy to take any tiny bit of motivation that exists in a seller and turn it into a tremendous sense of urgency to take action… sometimes you’ll even feel like you’re taking non-motivated sellers and turning them into motivated sellers in under 10 minutes.

Let’s face it, none of this works if your sellers refuse to talk to you, are hostile towards you, give you only one-word answers… I’ll show you how to remove any resistance, big or small, without having to do anything weird, uncomfortable or sales-ey.

No matter how much motivation a seller has, sometimes things still get in the way and keep them from doing a deal. We all know this because we’ve walked away from appointments with super motivated sellers… and no listing agreement. We’ll talk about how to quickly uncover anything that might get in the way of a deal, and how to move past it.

You need to know how to make your offer seem like it’s customized and perfect for each seller… like your sales system and seller are a match made in heaven… just through the way you present it. The right presentation will allow you to win deals even if you don’t give them the highest price and even if your commissions are higher.  

Negotiating is not a power move, it’s all about eliminating the fears that keep sellers from listing with you… the fear of leaving money on the table, of making a wrong decision, of being taken advantage of… You’ll learn four super simple and highly effective tactics to negotiate like a pro.

Practice makes perfect. We dedicated some time to run through common sales scenarios and give guidance on real deals that you’re actually working on.

Here's What Else You'll Get...

A Real Estate Listing and Lead Conversion Playbook you can instantly start using when you get home.

A complete sales presentation blueprint, from start to finish, that will enable you to close the maximum number of prospects without discounting, sales games, or a lot of “convincing.”

A scripted process for handling inbound calls/leads so you NEVER lose a critical opportunity (this is a process you can give to the person in your office who’s handling those calls).

How to COMPLETELY ELIMINATE the price objection from ever coming up when closing a sale.

The most powerful method for getting any prospect to tell you exactly how to close them; and the ONLY closing technique and script you’ll ever need.

How to elegantly uncover the truth about hidden concerns and objections that can derail your sale.

How to deal with the “we’re fine” sales objection and get your prospect motivated to take action.

How to turn tire kickers into motivated buyers/sellers.

The secret to more commissions while competing against "reduced commissions".

The CORRECT way to deliver a listing presentation so you don’t get ignored, price-shopped or lied to.

Scripts and Processes: For appointment setting, pre-selling, qualifying, diagnosing and getting them to sign the contract.

You'll Also Learn...

How To Eliminate "Maybes" & "Think-It-Overs" Forever


How To Get Sellers To Self-Justify Your Commissions


How To Get A Seller To Let Down Their Guard & Completely Open Up To You


How to Win Deals Even When There Are Reduced Commissions On The Table


How to Take Your Prospect's Focus Off Of Money


 How To Proactively Uncover, & Help The Seller Overcome, All Of their Own Objections


How To Close Deals Without Ever Putting Pressure On Your Prospect


How To Talk to Sellers On The Phone and Get the Best Results Out of Your Initial Conversations


How To Convert More Leads To Contracts


How To Squeeze More Profit Out of Each Deal

Here's A Taste...

Enroll Now

*Lifetime Access To The Recordings

*Individual Log-Ins Available For Multiple Agents

Email if you have questions or would like to reserve a spot.